Project

For the release of “Funeral” by Greg Whiskey, I supported the project across merchandise design, digital marketing, and release operations. I assisted in designed merchandise graphics and applied them to apparel through a print-on-demand platform, created a digital merch menu, and designed a landing page for the single release. I also developed an email campaign to promote the release, tracked merchandise inventory, and handled customer service throughout the campaign. The project brought together visual design, e-commerce, and release support to create a cohesive experience around the single.